Establishing Your Audience

Establishing your audience is one of the most crucial aspects of not only your marketing campaign, but in understanding your target audience’s needs. You are in business to provide a solution to a problem. The best way to do this, is understanding who you’re speaking to.

business development, digital strategy, business, copywriting, audienceSolachi Writes, InkJune 15, 2023Solachi Writes, Inkaudience, target audience, search engine optimization, platforms, content, copyComment

What is Copywriting?

What exactly do we mean when we say, “copy”? Ever wonder what exactly copywriters do? Don’t sweat it. In this article, we’ll introduce you you to the world of copywriting, why it’s vital for your business or organization, and how to connect more meaningfully with your intended niche or target audience.

writing, business development, digital strategySolachi Writes, InkFebruary 27, 2023Solachi Writes, Inkcopywriting, copy, business development, digital strategy, writing, seo, search engine optimizationComment

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