What is Digital Strategy?

Digital strategy is more than just logos and Instagram posts. A solid digital strategy can mean the difference between a profitable, healthy company and a dissolved LLC.

It can be beyond overwhelming to consider all of the moving parts and pieces that it takes to construct a comprehensive digital strategy. Don’t worry, we totally understand! However digital strategy does not have to be so daunting a task as you may think. The key to a successful digital strategy are maintaining consistency across which ever platforms allow you to maintain your brand voice, and staying in front of your target audience.

A good digital strategy is a tailored plan that consists of social media components, Contant pieces, and any other digital communication that is specifically tailored toward a target audience.

The first step to creating a digital strategy plan is finding out where your prospective audience spends their time online. without this information, you will likely be shooting blindly in the dark, jumping from platform to platform without making an impact in your industry. Meanwhile, you’ll be spending valuable time and money, but obtain a low ROI to show for it. Brands, companies, organizations, and individuals with strong digital presence is begin with a cohesive digital strategy with a defined desired outcome (DDO). These DDO’s are what drive decision making, budget, brand voice, and platform choices for implementing digital street campaigns. A good DDO will include anywhere from 5-15 possible avenues for contact, exposure or information exchange. These are known as touch points. From within the context of a social media campaign, these are usually the most successful during an initial launch, a new service or product launch, or important announcement or change from within the business that impacts the consumer. many of these are straightforward communications in the form of video graphics text or a combination of the three.

The best way to check and see which works best for your business or organization is to perform what’s called an AB test. What this allows you to do is run variations of your campaign material to your consumers to see which one performs better, while you control important demographic variables. Digital strategy allows you to both send out and receive important information to make crucial marketing decisions that save your brand or business valuable money and time. this is a process that every brand our business has to go through; there isn’t a short cut or magic pill to figure out which brand voice or presentation will perform best, but to get an idea of what may be most effective, browse case studies from others in your industry to see what you can modify for yourself.

If you are an expert in your field, another way to implement a successful digital strategy would be via a content marketing campaign aimed at mobilizing your knowledge to generate leads. Your goal with this could be not only to add value to a prospective client, but to answer recurring FAQs that clients, competitors, and consumers alike may have, thus positioning you as a high value resource.

Lastly, a successful digital strategy goes both ways. Always use proper business etiquette when seeking to convert a potential client to a client. Never reach out with the intent of making a sale; reach out with the intent of solving a problem. this virtue will govern the way you communicate with your audience. By becoming a problem solver instead of a salesman, your audience will begin to make your job easier: by sharing your content with other qualified leads!

KEY TOOLS + CONCEPTS DISCUSSED:

Content Calendar

Batch Creation

AB Testing

Touchpoints

Leads

DDO

ROI

Let us know if we can help your company, business, or organization with any of these systems or implementations.